Our design team at Clique participated in our creative monthly activity focused on rebranding a company of choice. The project prompted participants to reimagine various aspects of a selected brand, including its logo, color palette, iconography, and more! This monthly activity allowed our team members to showcase their creativity and design skills while exploring potential improvements for well-known brands.
The Prompt
For this particular project, each member of the Clique design team selected a company, or came up with a company, and worked on rebranding it within a 45-minute timeframe. We chose a variety of companies across different industries, or came up with a company, while challenging ourselves to create fresh and unique visual identities while staying true to the core values and messages of the original brands.
Outcomes
Throughout this activity, our design team demonstrated their creativity, adaptability, and understanding of branding principles. The project also promoted collaboration and idea-sharing among our team members, contributing to the overall growth and success of Clique as a design firm.
