In 2019, we started with an idea to create a space where we could experiment, collaborate, and share work across teams. We believe that creativity depends on fearless experimentation. By creating a designated space to pursue original projects, we use play to foster ingenuity in ourselves, our community, and our client work. We believe that work-in-progress is worth sharing (and even worth celebrating), because sometimes, a glimmer of an idea is enough to spark inspiration for something bigger. Now, after 4 years of discovery, branding, design, and development... it is finally here. Clique Lab is built for us. But it can also be for you — our peers, our partners, and our community. Come in. Get Lost.
A modular typeface that can be broken and reconnected.
These modular elements inform icons & UX elements that give the logo a large range of variability and influence throughout subsequent designs. The type form mirrors that of vintage test tubes and connected chemistry sets. The logotype also takes from the fluid typography made popular in the 60’s and 70’s.
All worthwhile discoveries start out as experiments.
Lab has seen its fair share of experiments. We wanted the creation of Lab to be just as unique and collaborative as the projects it holds. Lab went through a number of discovery sessions sessions, logo designs, color schemes, and web designs. Below you will see a few of these experiments and some of the work we did to get where we are now.
Looking for more?
Explore all the great projects we already have on lab, and make sure to check back in to see what’s new!
