As a creative agency, one of our biggest initiatives is finding new ways to continue to grow our creativity. And, as a creative agency that specializes in digital, it’s an even bigger challenge. Because digital changes every year, month, and day. It’s a medium that offers solutions other mediums can’t. Sometimes, the solutions feel endless, the possibilities infinite. And that’s…good…right? Well, no (or at least not for creativity), because constraints can actually lead to more creative thinking. So, how can we practice constraint-driven creativity to get better? With creative monthly challenges. In simplest terms: monthly challenges are hour-long activities in which every person must produce something (“something” depends on the team and the prompt).
The challenge
Choose a design trend form the article "Seven visual trends and how they’ll unfold in 2024" by Liz Gorny and Lucy Bourton. Then create a beverage label inspired by your selected design trend. This could be a label for juice, sparkling water, pop, wine, beer, tea -- it’s up to you! You can redesign a label for an existing brand or create your own.
Looking for more?
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